Relaunch Ready: An Evening with John Frieda

Setting the Scene

Some events arrive with their atmosphere already decided, the John Frieda relaunch was one of them.

A brand with five decades behind it, stepping into a new chapter with a new global platform, reformulated products and something to say. The room was full of press, editors & tastemakers, the people who write the first draft of a brand’s new story.

Planning a Brand Moment?

Some of our favourite work happens in rooms exactly like this one.

A brand at a turning point, a curated guest list & a menu worth talking about. Whether it’s a PR event, press dinner, product launch, media breakfast or relaunch; we create moments where food becomes part of the story.

At Pomelo, we work closely with brands and their creative teams from the very beginning, building menus that feel native to the event rather than bolted on. Some of our favourite work happens at moments like this when a brand is stepping into something new in front of a room full of people a room full of people who will shape how the story gets told.

If you’re planning something worth celebrating, we’d love to be part of it.

Get in touch at events@pomelolondon.co.uk or reach out to our events team here.